POLICIES
Privacy Policy
How we collect, use and protect your personal information.
Who we are
This Privacy Policy explains how Digital Network Architecture Limited (“DNA”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit www.dna-networks.com, contact us or use our services.
Digital Network Architecture Limited is the data controller responsible for the personal information described in this policy.
We are registered in Scotland under company number SC735769. Our registered office is 121 Greenloanings, Kirkcaldy, Scotland, KY2 6NN.
If you have questions about this policy or how we use your information, please email info@dna-networks.com or write to us at our registered office.
Personal information we collect
Depending on your interaction with DNA, we may collect:
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Your name and contact details, including email address and telephone number.
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Your service requirements and information you provide about your premises or project.
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Correspondence, enquiries, quotations and records relating to services we provide.
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Billing information and payment records needed to administer your project.
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Your communication preferences and any marketing consent or objections.
We collect information when you complete an enquiry form, contact us by email or telephone, request a quotation or engage us to provide services.
You can choose not to provide personal information. However, we may be unable to respond to your enquiry or provide a requested service without the relevant details. Our forms identify required fields.
Technical and usage information
When you visit our website, our website platform and associated providers may collect information such as your IP address, browser type, operating system and technical records relating to your visit.
Where website analytics are enabled, information may also be collected about the pages visited and how the website is used. Technical information may constitute personal information where it identifies you or can be linked to you.
Cookies and similar technologies
Our website uses cookies and may use similar technologies to support its operation.
Our Cookie Policy explains the technologies used, their purposes and duration, and how you can manage your preferences.
Where consent is required, we will ask for it before using the relevant technology. Where we rely on a legal exception, we will provide the information and controls required for that exception.
You can also manage cookies through your browser settings, although blocking some cookies may affect website functionality.
How we use your information and our lawful bases
We use personal information only where we have an appropriate lawful basis.
Enquiries, quotations and services
We use your information to respond to enquiries, understand your requirements, prepare quotations, arrange work and provide services.
Where you are entering into a contract with DNA personally, we process information necessary to take steps at your request before entering into that contract and to perform it.
Where you act on behalf of a business or organisation, we rely on our legitimate interests in communicating with its representatives and managing the business relationship.
Business administration and legal obligations
We use relevant information to administer projects, maintain financial records and meet our legal obligations, including applicable accounting and tax requirements.
We may also rely on our legitimate interests in managing our business, handling queries and establishing, exercising or defending legal claims.
Website operation and security
We use necessary technical information to operate, maintain and protect our website and investigate technical problems. Our lawful basis is our legitimate interest in providing a secure and functioning website.
Marketing communications
Where we send marketing communications, we use consent where required by law. Where the law permits marketing without consent, we may rely on our legitimate interests in promoting relevant DNA services, after assessing the impact on your rights and interests. We will comply with applicable electronic-marketing rules.
An enquiry or purchase does not automatically mean you have agreed to receive marketing.
You can unsubscribe using the instructions in our marketing emails or contact info@dna-networks.com.
You have an absolute right to object to the use of your personal information for direct marketing. We will stop using it for that purpose when you object.
Where we rely on legitimate interests for other purposes, you may object on grounds relating to your particular situation. We will consider your objection in accordance with data protection law.
How long we keep your information
We retain personal information only for as long as necessary for the purposes for which it was collected.
We determine retention periods by considering:
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Whether an enquiry remains active and whether further correspondence is reasonably expected.
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The duration of a customer relationship and any continuing support or contractual responsibilities.
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Applicable accounting, tax and other legal record-keeping requirements.
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The need to resolve complaints or establish, exercise or defend legal claims.
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Whether marketing information remains relevant and whether you have withdrawn consent or objected.
Where you opt out of marketing, we may retain a minimal record of your preference so that we do not contact you again for that purpose.
When we no longer need information, we securely delete it or anonymise it.
How we protect your information
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, alteration or disclosure.
Access is limited to those who need the information for the relevant purpose. No method of electronic transmission or storage can be guaranteed to be completely secure.
Sharing your personal information
We do not sell or rent your personal information.
We may share information where necessary with providers that help us operate our website and business. These include our website platform, Wix, and providers of email hosting and related IT support.
Where a provider processes personal information on our behalf, we put appropriate contractual arrangements in place.
We may also disclose information where required by law or where necessary to establish, exercise or defend legal claims.
Your individual rights
Depending on the circumstances and our lawful basis for processing, you may have the right to:
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Request access to your personal information and a copy of it.
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Ask us to correct inaccurate or incomplete information.
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Ask us to erase your personal information.
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Ask us to restrict how we use your personal information.
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Object to processing based on legitimate interests.
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Receive certain information in a portable format or request its transfer to another organisation.
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Withdraw consent at any time where we rely on consent.
Withdrawing consent does not affect the lawfulness of processing carried out before it was withdrawn.
To exercise your rights, email info@dna-networks.com or write to our registered office. We normally handle requests free of charge and without undue delay, usually within one month. We may need information to confirm your identity. Where the law permits additional time, clarification, a fee or refusal, we will explain the reason and any relevant next steps.
Third-party websites
Our website may contain links to other websites. Those websites have their own privacy policies, and this policy does not cover their use of your personal information.
We encourage you to read the relevant privacy policy before providing information to another website.
Changes to this Privacy Policy
We may update this policy to reflect changes to our services, processing activities or legal requirements.
The latest version will appear on this page with an updated date. Where required, we will take additional steps to bring significant changes to your attention.
Complaints
If you have concerns about how we use your personal information, please contact:
Digital Network Architecture Limited
121 Greenloanings
Kirkcaldy
Scotland
KY2 6NN
Email: info@dna-networks.com
We will acknowledge your complaint within 30 days, investigate it appropriately and keep you informed of progress. We will explain the outcome without undue delay.
You also have the right to complain to the Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: https://ico.org.uk/make-a-complaint/
